http://openarchive.icomos.org/id/eprint/1259/ New strategies for cultural tourism planning: Quality and creativity as tools for development The overexploitation of many cultural properties, and, at the same time, the lack of use and fast degradation of certain others, points out a significant imbalance in the cultural tourism market. Based on international tourism statistical data and specific case studies, this paper will analyze in depth the causes of this imbalance and their impact on heritage protection. Our aim is to help mitigate this situation by proposing new strategies for cultural tourism planning to enhance the sustainability of this activity. The following issues will be addressed: ● The need to analyze not the quantity, but the quality of heritage tourism and the mechanisms of its distribution and marketing. ● The study of the motivations and characteristics of heritage tourism consumption, going beyond the numbers to examine how they can contribute to a greater number of properties to benefit from the positive effects of this activity. ● The development of strategies that help to resolve the pressures of mass tourism in heritage by means of: ● The strict respect of the carrying capacity and management of visitor flows ● And the promotion of the creativity in the management of cultural destinations, integrating tourism and heritage in their cultural life and promoting intangible values that add quality to the tourist and cultural experience. Our goal is to demonstrate how the overall analysis of these issues may improve the integration between development and conservation of heritage, not only to meet the challenges of emerging trends in cultural tourism, but mainly to keep heritage alive, diversify its uses and enhance its ability to improve the quality of life of the contemporary society. Martínez Yáñez, Celia H07 H17 H28 I01 L04 O01 New strategies for cultural tourism planning: Quality and creativity as tools for development 2012-11-12T14:42:08Z Martínez Yáñez, Celia (2011) New strategies for cultural tourism planning: Quality and creativity as tools for development. In: ICOMOS 17th General Assembly, 2011-11-27 / 2011-12-02, Paris, France. [Document issu d'une conférence ou d'un atelier] application/pdf