RT Conference Proceedings
SR 00
A1 Martínez Yáñez, Celia
T1 New strategies for cultural tourism planning: Quality and creativity as tools for development
YR 2011
FD 2011-11-27 / 2011-12-02
SP 1
OP 7
K1 cultural heritage
K1 cultural tourism
K1 movable cultural properties
K1 analysis
K1 economic aspects
K1 social aspects
K1 management plans
K1 case studies
K1 intangible heritage
K1 World heritage
K1 overvisiting
K1 sustainability
K1 sustainable development
K1 management
K1 management strategies
AB The overexploitation of many cultural properties, and, at the same time, the lack of use and fast degradation  of certain others, points out a significant imbalance in the cultural tourism market. Based on international tourism statistical data and specific case studies, this paper will analyze in depth the causes of this imbalance and their impact on heritage protection. Our aim is to help mitigate this situation by proposing new strategies for cultural tourism planning to enhance the sustainability of this activity. The following issues will be addressed:  ● The need to analyze not the quantity, but the quality of heritage tourism and the mechanisms of its distribution and  marketing.  ● The study of the motivations and characteristics of heritage tourism consumption, going beyond the numbers  to examine how they can contribute to a greater number of properties to benefit from the positive effects of this  activity.  ● The development of strategies that help to resolve the pressures of mass tourism in heritage by means of:  ● The strict respect of the carrying capacity and management of visitor flows  ● And the promotion of the creativity in the management of cultural destinations, integrating tourism and heritage in  their cultural life and promoting intangible values that add quality to the tourist and cultural experience.  Our goal is to demonstrate how the overall analysis of these issues may improve the integration between development and conservation of heritage, not only to meet the challenges of emerging trends in cultural tourism, but mainly to keep heritage alive, diversify its uses and enhance its ability to improve the quality of life of the contemporary society.
T2 ICOMOS 17th General Assembly
ED Paris, France
AV Published
LK http://openarchive.icomos.org/id/eprint/1259/