Il museo partecipativo sul web: forme di partecipazione dell’utente alla produzione culturale e alla creazione di valore culturaleElisaBonaciniauthorThe aim of this paper is a framework both of the new relationship between the participatory museum and the on line audience and a framework of multiple forms of on line audience participation in cultural production and in the creation of cultural value, given the potential offered by ICTs, especially the web and various social media. This new relationship, which has its deepest roots just in the adoption of all web 2.0 technology platforms in use today, also allows for a reinterpretation of the meaning of cultural value. The framework, outlined here and enriched by some examples especially foreigners, also makes clear that participation and use of tags, folksonomies and user-generated contents may have an impact on users loyalty. Finally, we highlight the most important features characterizing the transition from the 1.0 Museum phase to the 2.0. 05. Collection (biens mobiliers)17. Patrimoine culturel immatériel03. Valeur économique du patrimoine03. Présentation05. Diffusion06. Muséalisation07. Education02. Traditions et expressions orales (y compris les langues)04. Pratiques sociales, rituels et événements festifs2012-12eum edizioni università di macerataArticle