RT Journal Article SR 00 A1 Benson, Ciaran T1 ‘Authenticity’ for the visited or for the visitors? ‘collective memory’, ‘collective imagination’ and a view from the future JF ICOMOS University Forum YR 2018 FD 2018-01 SP 1 OP 11 K1 reconstruction K1 theory of conservation K1 theory of restoration K1 presentation K1 Cultural significance K1 Social aspects K1 Values K1 personal memory K1 collective memory K1 collective imagination K1 authenticity K1 changing realities K1 psychology AB From the viewpoint of a psychology that is interested in how cultures shape and colour conscious states, selves, identities, emotions, memories, allegiances and so on, this paper reflects on the ways in which ideas from psychology characterise the thinking of policymakers in the area of heritage conservation and restoration. Specifically, it focuses on ideas of ‘memory’ and ‘authenticity’. It asks whether the concept of ‘authenticity’ is culturally and historically relative, and how it works towards an ideal of global unity, such as is espoused by the United Nations. It reviews how ‘personal memory’ relates to the notion of ‘collective memory’, and suggests that this latter idea is metaphorical in nature. It argues that a productive emphasis for those interested in monuments and sites might now be on the idea of ‘collective imagination’ rather than just on that of ‘collective memory’. This in turn would support the need to develop a greater understanding of the visitors to heritage sites, as well as on developing an understanding of what it is they are visiting. It concludes by speculating on the profound changes underway with world population growth, urbanisation, and the pervasive implications of the development of digital and virtual realities. It ends with the question of whether it matters that people may increasingly be unable to distinguish ‘the ersatz’ from ‘the real’, ‘the authentic’ from ‘the imaginatively (re)constructed’? PB ICOMOS International SN 2616-6968 LK http://openarchive.icomos.org/id/eprint/1858/