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	bibo:abstract "The exponential growth of social media platforms over the last decade has brought digital\r\nculture and public participation to the fore in the field of heritage. Initially, social media promised to be\r\na panacea for democracy; enabling global communities to use digital technologies to engage with World\r\nHeritage properties. However, the reality has turned out to be much more complex and nuanced:\r\nchallenging established national narratives; potentially infringing on copyright; blurring notions of\r\ncommunities and audiences; and revealing the entanglement of tangible and intangible forms of cultural\r\nheritage.\r\n\r\nWorld Heritage is increasingly mediated by the digital sphere. In 2013 the Sydney Opera House had a\r\nglobal online community of 128 million. These digital engagements outnumber in-person visits 16:1 and\r\nhave been estimated to have an economic value of $59 million AuD (Deloitte, 2013). Using the Sydney\r\nOpera House as a case study, the paper describes public forms of participation with this place via\r\nplatforms such as YouTube, Pinterest, Wikipedia, Facebook and Flickr. Then it reflects on their\r\nimplications for the World Heritage program’s strategic objectives of ‘increasing public awareness\r\nthrough communication’ and ‘enhancing the role of communities’ in its implementation. There is a\r\ngrowing imperative to evaluate the digital engagements of global online communities, especially when\r\nmany of these ‘visitors’ will likely never physically set foot in the Sydney Opera House itself."^^xsd:string;
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		<http://purl.org/ontology/bibo/status/published>;
	dct:creator <https://openarchive.icomos.org/id/person/ext-3acbf8c8a6c7313b10b9359cbd1d56b4>;
	dct:date "2018";
	dct:isPartOf <https://openarchive.icomos.org/id/repository>;
	dct:subject <https://openarchive.icomos.org/id/subject/E09>,
		<https://openarchive.icomos.org/id/subject/L04>,
		<https://openarchive.icomos.org/id/subject/L05>,
		<https://openarchive.icomos.org/id/subject/P04>;
	dct:title "Outnumbered 16:1. Evaluating the global online communities of the Sydney Opera House"^^xsd:string;
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		<https://openarchive.icomos.org/id/document/6135>,
		<https://openarchive.icomos.org/id/document/6136>,
		<https://openarchive.icomos.org/id/document/6137>;
	rdf:type bibo:AcademicArticle,
		bibo:Article,
		ep:ConferenceItemEPrint,
		ep:EPrint;
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	rdf:type skos:Concept;
	skos:prefLabel "09. Aspects économiques et sociaux de la conservation"@fr,
		"09. Social and economic aspects of conservation"@en .

<https://openarchive.icomos.org/id/subject/L04>
	rdf:type skos:Concept;
	skos:prefLabel "04. Public awareness"@en,
		"04. Sensibilisation du public"@fr .

<https://openarchive.icomos.org/id/subject/L05>
	rdf:type skos:Concept;
	skos:prefLabel "05. Diffusion"@fr,
		"05. Dissemination"@en .

<https://openarchive.icomos.org/id/subject/P04>
	rdf:type skos:Concept;
	skos:prefLabel "04. Asia and Pacific islands"@en,
		"04. Asie et îles du Pacifique"@fr .

<https://openarchive.icomos.org/id/event/ext-2b6025b2ba1044b472d62d98a7b67b32>
	dct:title "ICOMOS 19th General Assembly and Scientific Symposium \"Heritage and Democracy\""^^xsd:string;
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	rdfs:label "New Delhi, India"^^xsd:string .

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	foaf:familyName "Garduño Freeman"^^xsd:string;
	foaf:givenName "Cristina"^^xsd:string;
	foaf:name "Cristina Garduño Freeman"^^xsd:string;
	rdf:type foaf:Person .

