Conflicting perspectives on marketing Hong Kong's cultural heritage tourism attractions

Du Cros, Hilary (2002) Conflicting perspectives on marketing Hong Kong's cultural heritage tourism attractions. In: Estrategias relativas al patrimonio cultural mundial. La salvaguarda en un mundo globalizado. Principios, practicas y perspectivas. 13th ICOMOS General Assembly and Scientific Symposium. Actas. Comité Nacional Español del ICOMOS, Madrid, p. 319-321. [Chapitre de livres]

Prévisualisation

PDF 319.pdf Download (23kB) | Prévisualisation

Résumé (en anglais)

Addressing the radically different needs of the tourist, who is travelling to seek experiences, and the community, that seeks some financial benefit from the traveller, poses the greatest challenge for tourism in general and for cultural tourism in particular. The commodification of cultural heritage assets presents a number of issues for their management, not the least of which is the challenging task of accommodating both the needs of the tourism industry and the ideals of local attraction managers (Bazin 1995, Cheung 1999, Peleggi 1996, Robb 1998, Sletvold 1996). The marketing and commodification of heritage assets for tourism includes more than just promotion of a selected group of assets, it should also cover their presentation, conservation and strategies employed for visitor management to balance conservation, host community and tourism needs.

Type:	Chapitre de livres
Auteurs:	Auteurs E-mail Du Cros, Hilary NON SPECIFIÉ
Langues:	English
Mots-clés libres:	heritage places; cultural heritage; tourism; tourism management; tourism development
Sujets:	I. TOURISME CULTUREL > 01. Généralités I. TOURISME CULTUREL > 02. Gestion du tourisme I. TOURISME CULTUREL > 03. Industrie du tourisme I. TOURISME CULTUREL > 04. Tourisme durable
Nom du monument, ville, site, musée:	Hong Kong
Collections spéciales:	Scientific Symposium (ICOMOS General Assemblies)
Volume de la collection spéciale:	2002, 13th
Déposé par:	Jose Garcia
Date de dépôt:	21 janvier 2011 13:30
Dernière modification:	21 janvier 2011 13:30
URI:	https://openarchive.icomos.org/id/eprint/610

Actions (login required)

Fiche du document

Metadata

• HTML Citation
• ASCII Citation
• Full
• OpenURL ContextObject
• EndNote
• BibTeX
• MODS
• MPEG-21 DIDL
• EP3 XML
• Dublin Core
• Reference Manager
• Eprints Application Profile
• Simple Metadata
• Refer
• METS

Downloads