To promote urban heritage culture in the age of information revolution: a new creativity

Colletta, Teresa (2018) To promote urban heritage culture in the age of information revolution: a new creativity. In: ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy", 13-14th December 2017, New Delhi, India. [Conference or Workshop Item]

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Abstract (in English)

Much of the current debate on a “responsible” heritage safeguard regarding the increase of different forms of information with the aim to spread knowledge of the complex historical towns’ stratification and to promote the “values” of urban heritage in national and international general public and stakeholders. A crucial aspect of the conservation of cultural heritage is that the urban heritage (tangible and intangible) was not sufficiently interpreted and promoted; a big gap exists between the richness and the complexity of the historical city, as living organism, human and functional tissue, social and economic life, and the ignorance of these "values" both by the local community and by the "visitors" and tourists. The dissemination of information and knowledge is fundamental to engage the interest and understanding of the wide public of tourist circuits. The issue of the communication and the promotion of the urban integrated conservation knowledge is a subject closely linked to the cultural tourism more extensively informed and trained, that cannot be reduced to activities of urban design. Therefore the dissemination of information must be "scientific" and creative to take advantage of the new approaches of the modern digital resources to promote a good cultural understanding to oppose the marketing and mass tourism pressure in the historical towns and in WHL urban sites. The culture in fact can become a big catalyst of creativity. This paper, on the basis of my previous researches, will focus its interest to analyze general principles of broad application of Urban Communication in the outstanding existing urban assets in the world, particularly with the advent of the technological innovation. In fact the innovation of the knowledge through the multimedia and digital technologies (ICT), in primis the digital urban signage, offers today more opportunities and possibilities. I will speak about this theme, demonstrated with a confrontation of different specific examples and propositions in Europe, Asia and Latin America- enhancing opportunities and possibilities to protect, interpret and promote cultural heritage. The digital system of signage is becoming increasingly familiar to larger sections of the community and essential to understand their potential to promote understanding and engagement amongst diverse communities. We will demonstrate, by means of best practices that it is mandatory that a good communication signage system be designed and inserted since the beginning in planning urban heritage revalorization and in the consequent management plan as a fundamental component of the participation process also to guarantee the conditions for the effective perpetuation of the values.

Item Type: Conference or Workshop Item (Paper)
Colletta, Teresa
Languages: English
Keywords: urban heritage; information revolution; urban digital signage; creativity; historical towns; conservation; promotion; communication; cultural tourism; digital ressources
Subjects: D.URBANISM > 02. Urban planning
E.CONSERVATION AND RESTORATION > 09. Social and economic aspects of conservation
H.HERITAGE TYPOLOGIES > 12. Historic towns and villages
National Committee: ICOMOS International
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 19th General Assembly, New Delhi, 2017
Depositing User: intern icomos
Date Deposited: 11 Jan 2019 14:11
Last Modified: 11 Jan 2019 14:11
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