The impacts of the enhancing value of traditional architecture on regional development.

Silapacharanan, Siriwan and Dupuy, Jean-Jacques (2012) The impacts of the enhancing value of traditional architecture on regional development. In: ICOMOS 17th General Assembly, 2011-11-27 / 2011-12-02, Paris, France. [Conference or Workshop Item]

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Abstract (in English)

The conservation and enhancement project of traditional architecture in Amphawa and the regeneration plan for its floating market could serve as model for at least 15 provinces in Thailand. Amphawa used to have once a very large floating market surrounded by orchards and coconut plantations. Since 1970 the development of the road network has changed the modes of transport and caused the gradual disappearance of this floating market related to regional food production. With this phenomenon, market gardening areas were abandoned while many inhabitants left. Many houses were abandoned. Despite this depression, Amphawa managed to retain its strong cultural identity thanks to the architecture of its pile dwellings, attached or isolated, mostly made from teak and set on the river, which created a remarkable urban landscape. The residents, with the support of NGOs, have undertaken a project for the conservation of traditional dwellings and the regeneration of the floating market, which resulted in a newfound interest from the tourist for Amphawa: tourism figures rose to 600,000 in 2010. The tangible and intangible heritage (performing arts, culinary arts and traditional confectionery) has helped revive crafts and enhanced the inhabited environment while generating an extra source of income for locals, thus bringing expatriates back to the area. The example of Amphawa therefore constitutes par excellence a textbook example of great relevance, the success of which can serve as an operational reference regarding regional development.

Le projet de conservation et de revalorisation de l’architecture traditionnelle d’Amphawa et de revitalisation de son marché flottant pourrait servir de modèle-type à au moins 15 provinces en Thaïlande. Jadis Amphawa possédait un très grand marché flottant entouré de vergers et de cocoteraies. Depuis 1970 le développement du réseau routier a modifié les modes de transport et provoqué la disparition progressive de ce marché flottant lié aux productions vivrières régionales. Ce phénomène a provoqué une déprise progressive des zones maraichères et le départ de nombreux habitants. Bon nombre de maisons furent laissées à l’abandon. Malgré cette dépression, Amphawa a réussi à conserver sa forte identité culturelle grâce à l’architecture de ses maisons sur pilotis, mitoyennes ou isolées, la plupart en teck, établies sur la rivière, générant un urbanisme et un paysage remarquables. Les habitants, soutenus par des ONG, ont entrepris un projet de conservation des habitations traditionnelles et de remise en valeur du marché flottant, créant un nouvel intérêt des touristes pour le site d’Amphawa ; leur nombre s’est élevé à 600,000 en 2010. Ce patrimoine matériel et immatériel (arts du spectacle, art culinaire et confiserie traditionnelle) fait renaître l’artisanat qui valorise l’environnement habité en générant pour les habitants des revenus supplémentaires qui suscitent le retour des expatriés. L’expérience d’Amphawa constitue donc par excellence un cas d’école d’une grande pertinence qui, par son succès, peut constituer une référence opérationnelle en matière de développement régional.

Item Type:	Conference or Workshop Item (Speech)
Authors:	Authors Email Silapacharanan, Siriwan siriwan.s@chula.ac.th Dupuy, Jean-Jacques jeanjacques.dupuy@free.fr
Languages:	English
Keywords:	Traditional architecture; Orchards; Plantations; Development; Roads; Network; Food industries; Market places; cultural identity; Architecture; Piles; Urban landscapes; projects; Conservation; Intagible heritage; Tangible heritage; crafts; Urban environment; Enhancement; Amphawa; Thailand
Subjects:	C. ARCHITECTURE > 01. Generalities D. URBANISM > 01. Generalities D. URBANISM > 04. Rehabilitation E. CONSERVATION AND RESTORATION > 01. Generalities E. CONSERVATION AND RESTORATION > 07. Management H. HERITAGE TYPOLOGIES > 26. Urban settlements I. CULTURAL TOURISM > 02. Tourism management I. CULTURAL TOURISM > 03. Tourist industry P. GEOGRAPHIC AREAS > 04. Asia and Pacific islands
Name of monument, town, site, museum:	City of Amphawa, Thailand
ICOMOS Special Collection:	Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume:	2011, 17th
Depositing User:	ICOMOS DocCentre
Date Deposited:	27 Aug 2012 17:16
Last Modified:	22 Mar 2023 17:39
References:	Chaipattana Foundation. “Self-sufficiency.” Available from http://www.chaipat.or.th; accessed 12 March 2011. Department of Tourism. Available from http://www.tourismthailand.org/; accessed 17 July 2011. Faculty of Architecture. Nakhara: Journal of Oriental Design and Planning volume 3, special edition on Amphawa, Chulalongkorn University, 2007. Güntü, E., Pirnir, I., and Yağci K. “Preserving Cultural Heritage and Possible Impacts on Regional Development; case of Izmir” Available from http://regional-studies-assoc.ac.uk; accessed 15 August 2011. National Statistical Office. “Visitor Statistics”. Available from http://www.nso.go.th; accessed 12 March 2011. Office of Education Council. Sectoral Innovative System for Learning-based and Creative Economy: Case Studies in Creative Tourism, Bangkok, 2010. Riganti, P. and Nikamp, P. “Valuing Cultural Heritage Benefits to Urban and Regional Development” Available from http://ideas.respec.org; accessed 15 August 2011. Siriwan Silapacharanan and Wannasilpa Peerapun. Amphawa: Community-based Tourism Management, Paper presented in the AAHM 2009 Conference, December 1-3, 2009. Institute of Tourism and Hospitality: Macao. The King Rama II Memorial Foundation under the Royal Patronage, Visitor Statistics, 2011. The National Socio-economic Development Board, Gross Provincial Product of Samut Songkhram Province, Available from http://www.nesdb.go.th; accessed 4 May 2011. Wilawan Phamornsuwan. Guidelines for Communities-based Tourism Management: A Case Study of Traditional Water-based Communities in Amphawa Municipality and Surrounding Areas, Samut Songkhram Province, 2010.
URI:	https://openarchive.icomos.org/id/eprint/1163

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