The stories we tell about places (and how they define the economic trajectory of communities): the value of authentic heritage and rooted identity in the global competition for talent, tourism and trade

Rebanks, James M. (2011) The stories we tell about places (and how they define the economic trajectory of communities): the value of authentic heritage and rooted identity in the global competition for talent, tourism and trade. In: ICOMOS 17th General Assembly, 2011-11-27 / 2011-12-02, Paris, France. [Conference or Workshop Item]

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Abstract (in English)

This paper builds on seminal research we have undertaken on World Heritage Sites. (See our report World Heritage Status: Is there opportunity for economic gain? 2009) It explores a key theme that emerged from that research – of heritage being increasingly identified as a way of cities and regions differentiating themselves from each other as a key element of their economic development. It highlights how dynamic cities and regions utilize authentic heritage to create a narrative that gives them a distinct ‘sense of place’ that gives a comparative advantage in terms of attracting and retaining human talent, higher value tourism, trade and inward investment. The paper concludes by highlighting the need to create defining narratives for historic communities that contain the flexibility required for future social and economic development.

Item Type:	Conference or Workshop Item (Paper)
Authors:	Authors Email Rebanks, James M. UNSPECIFIED
Languages:	English
Keywords:	heritage; world heritage sites; cultural identity; values; economic aspects; surveys; historical surveys; promotion; competitions; sustainability; conservation; spirit of place; intangible heritage; economic development
Subjects:	A. THEORETICAL AND GENERAL ASPECTS > 01. Generalities A. THEORETICAL AND GENERAL ASPECTS > 12. Theory of conservation E. CONSERVATION AND RESTORATION > 04. Groups of buildings H. HERITAGE TYPOLOGIES > 04. Architectural ensembles H. HERITAGE TYPOLOGIES > 12. Historic towns and villages H. HERITAGE TYPOLOGIES > 28. World Heritage J. HERITAGE ECONOMICS > 03. Economic values of heritage
ICOMOS Special Collection:	Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume:	2011, 17th
Depositing User:	intern icomos
Date Deposited:	03 Dec 2012 15:51
Last Modified:	03 Dec 2012 15:51
References:	Casavecchia, A and Salvatori. E. Man’s Park: History of a Landscape. Parco Nazionale delle Cinque Terre. Communications Group Plc. The Power of Destinations and Cities. 2008. Communications Group Plc. Cities: The Destination Identity. 2010. Friedman. T. The World is Flat: A Brief History of the Globalized World in the 21st Century. Penguin/Allen Lane. 2005. Ferguson. N. The Ascent of Money: A Financial History of the World. Allen Lane. 2008. Hatherley. O. A Guide to the New Ruins of Great Britain. Verso. 2010. Wordsworth. W. Guide to the Lakes. Frances Lincoln. 2004. Kotler. P. Marketing Insights from A-Z: 80 Concepts Every Manager Needs to Know. Wiley. 2003. Kotler. P. Haider. D. H. and Rein. I. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations, (1993) Landes. D. The Wealth and Poverty of Nations. Little Brown. 1998. Pagiola. S. Economic Analysis of Investments in Cultural Heritage: Insights from Environmental Economics. World Bank. 1996. Rebanks, J. M. 2010. The Price of Lemons – World Heritage and economic development. UNESCO World Heritage Review, No 58. November 2010. pp. 77 Rebanks. J M. 2009. World Heritage Status: Is there opportunity for economic gain? Lake District World Heritage Project. (in collaboration with Trends Business Research) Rebanks. J. M. 2011. Why Art Works: The value of the contemporary visual arts in Lancashire and Cumbria. (in collaboration with Creative Concern) Ritvo. H. The Dawn of the Green: Manchester, Thirlmere, and Modern Environmentalism. University of Chicago Press. 2009. Taleb. N. N. The Bed of Procrustes. Allen Lane. 2010 Thompson. I. The English Lakes: A History. Bloomsbury. 2010. Todorov. T. The Conquest of America,. Harper Perrenial. 1982.
URI:	https://openarchive.icomos.org/id/eprint/1289

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