Heritage as springboard for creative enterprise: Creativity as a driver of long-term economic growth

Brown, Stephen, Snelgrove, Catherine and Veale, Sharon (2011) Heritage as springboard for creative enterprise: Creativity as a driver of long-term economic growth. In: ICOMOS 17th General Assembly, 2011-11-27 / 2011-12-02, Paris, France. [Conference or Workshop Item]

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Abstract (in English)

Opportunities to present and re-use heritage places to achieve both conservation and economic benefits may sometimes be constrained by a lack of imagination, inventiveness and resourcefulness. This paper explores the notion that creative thinking about, and engagements with, heritage places can foster community attachments and enrich visitor experiences in balance with financial returns. Considering Montague Island, Kurnell, La Perouse and Goat Island in the context of National Parks in the Australian State of New South Wales we recognise that nature is a dominant attraction for visitors. We draw on a concentric circles model to show that with nature-culture at the core, significant heritage places, inclusive of their landscape settings, can be developed and presented to satisfy conservation objectives, to shape new forms of cultural identity and stimulate economic growth. We argue that even relatively modest financial investments in research, planning, consultation and facilities can provide cultural and commercial benefits.

Item Type:	Conference or Workshop Item (Paper)
Authors:	Authors Email Brown, Stephen stev.brown@environment.nsw.gov.au Snelgrove, Catherine catherine.snelgrove@environment.nsw.gov.au Veale, Sharon sharonv@gml.com.au
Languages:	English
Keywords:	heritage; natural heritage; concepts; conservation; tourism; natural parks; sustainability; case studies; Financial impact; social aspects; economic aspects; presentation; creative activities; Values ; interpretation; cultural significance; australia
Subjects:	H. HERITAGE TYPOLOGIES > 19. Natural sites I. CULTURAL TOURISM > 04. Sustainable tourism J. HERITAGE ECONOMICS > 03. Economic values of heritage L. PRESENTATION AND TRANSMISSION OF HERITAGE > 01. Generalities L. PRESENTATION AND TRANSMISSION OF HERITAGE > 03. Presentation P. GEOGRAPHIC AREAS > 04. Asia and Pacific islands
Name of monument, town, site, museum:	Botany Bay, Australia; Montague Island, Australia; Goat island, Australia
ICOMOS Special Collection:	Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume:	2011, 17th
Depositing User:	intern icomos
Date Deposited:	03 Dec 2012 13:22
Last Modified:	03 Dec 2012 13:22
References:	Australian Heritage Commission. 2001. Heritage Economics: Challenges for Heritage Conservation and Sustainable Development in the 21st Century. Canberra: Australian National University. Attwood, Bain. 2007. Contesting frontiers: History, memory and narrative in a national museum. reCollections: Journal of the National Museum of Australia 1(2): 103-114. Bianchini, Franco and Charles Landry. 1994. The Creative City. Working Paper 3: Indicators of a Creative City. A Methodology for Assessing Urban Vitality, Comedia, Nr Stoud. Brawley, Sean 1997, “A comfortable and relaxed past”: John Howard and the ‘battle of history’. The first phase-February 1992 to March 1996. The Electronic Journal of Australian and New Zealand History. Department of Environment, Climate Change and Water (NSW). 2009. Montague Island Seabird Habitat Restoration Project. Sydney South: DECCW. Eagles, Paul FJ, Stephen F. McCool and Christopher D. Haynes. 2010. Sustainable Tourism in Protected Areas: Guidelines for Planning and Management. Gland: IUCN. Graham Brooks and Associates, DM Taylor Landscape Architects, Mitchell Nethery Heritage Presentation, Mary Douglas Consulting Archaeologists and Imaginvest Tourism Consultants. 1999. Conservation Management and Cultural Tourism Plan: NPWS Lighthouses. Hurstville: NPWS. Kijas Histories. 2011. Life Under the Light. Sydney South: Office of Environment and Heritage (NSW). Landry, Charles. 2011a. The Creative Bureaucracy: A Think Piece. <http://www.charleslandry.com/index.php?l=articles> Landry, Charles. 2011b. The Art of City Making. How Imagination and Creativity Play their Part. Talk given as part of the Citytalks 2011 series, Sydney. Landry, Charles. 2005. Culture at the heart of transformation. The role of culture in social and economic development: lessons learned from the Swiss Cultural Program. London: COMEDIA. Mason, Randy, ed. 1999. Economics and Heritage Conservation: A Meeting Organised by the by the Getty Conservation Institute, December 1998. Los Angeles: J. Paul Getty Trust. NPWS. 2011a. Sydney Harbour National Park Plan of Management (Draft). Sydney South: Office of Environment and Heritage. NPWS. 2011b. Goat Island Masterplan, Unpublished report prepared for the Office of Environment and Heritage. NPWS. 2011c. Draft Feasibility Analysis. Goat Island Revitalisation Project. Unpublished report prepared by Jones Laing La Salle for the Office of Environment and Heritage. NPWS. 2011d. Goat Island Masterplan. Economic advice. Unpublished report prepared by Hill PDA for the Office of Environment and Heritage. NPWS. 2011e. Kamay Botany Bay La Perouse Headland and Bare Island Draft Interpretation, Landscape and Management Plan Public Exhibition. Prepared by Toland Trigger, Context, Godden Mackay Logan. Available from <http://www.environment. nsw.gov.au/resources/planmanagement/draft/KamayBotanyBayDraftIP.pdf> NPWS. 2010. Goat Island Conservation Management Plan. Sydney: Department of Environment, Climate Change and Water NSW. Nugent, Maria. 2005. Botany Bay Where Histories Meet. Crows Nest: Allen and Unwin. Office of Environment and Heritage. 2011. Montague Island Nature Reserve: Integrated Business Plan 2011-2016. Narooma: OEH. Rypkema, Donovan D. 2008. Heritage conservation and the local economy. Global Urban Development 4(1). Available from <http://www.globalurban.org/GUDMag08Vol4Iss1/Rypkema%20PDF.pdf> Throsby, David. 2008. The concentric circles model of the cultural industries. Cultural Trends 17(3): 147-164.
URI:	https://openarchive.icomos.org/id/eprint/1300

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