Promoting Heritage Conservation Using Digital Communication System in China

Rouhani, Bijan (2018) Promoting Heritage Conservation Using Digital Communication System in China. In: ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy", 13-14th December 2017, New Delhi, India. [Conference or Workshop Item]

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Abstract (in English)

Statistics from 2016 show that in China, more than 90% of the 624,000,000 smartphone users actively use the social mobile application WeChat. 80% of WeChat users have chosen and subscribed to information feeds via the application run by enterprises, media or privately, called official accounts. Other new forms of digital communication systems that are making great daily impact include micro blogging (e.g. Weibo), real-time video sharing (e.g. Yi-zhibo etc.), question and answer websites (e.g., and news and information mobile applications that recommend personalized information to individual users based on artificial intelligence technology (e.g. Jinri Toutiao). These powerful digital systems have changed the methods people us to acquire information, and provided more opportunities for the users to share and spread. The varied forms of content combining text, image, sound, video and interactive interface keep users absorbed. Communication and dissemination related to cultural heritage has greatly benefitted from this development. Real cases of using the digital media systems, especially the WeChat official account, shows its contribution to heritage conservation by engaging public supervision on site protection, promoting understanding of sites and history, and drawing interests from the potential disseminator. The WeChat official account serves also as an important marketing tool for museums, sites and design firms. This article is based on the studies of recent communication cases, e.g. the ‘botched’ repair of the great wall in Liaoning Province and the live broadcasting of the night in Chengdu City Museum etc., to demonstrate the types of impacts which new digital communication systems make on heritage conservation. It will analyze the changes the new systems introduce, the opportunities and challenges they bring. Then by the end it will try to explore how the digital system will expand and complement the heritage conservation field into an ecosystem.

Item Type: Conference or Workshop Item (Paper)
Rouhani, Bijan
Languages: English
Keywords: dissemination; communication; smartphone; cultural heritage; conservation; public supervision; site protection; heritage alert; China; application
Subjects: E.CONSERVATION AND RESTORATION > 09. Social and economic aspects of conservation
G.DETERIORATION > 05. Prevention of deterioration
P. GEOGRAPHIC AREAS > 04. Asia and Pacific islands
National Committee: ICOMOS International
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 19th General Assembly, New Delhi, 2017
Depositing User: intern icomos
Date Deposited: 11 Jan 2019 14:14
Last Modified: 26 Jul 2023 16:03
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Dissemination. Chinese Journalists (2016.4)

Wu, C. Differentiate and Analyze of Definition on New Media And We-Media. Journal of Zhejiang

University of Media and Communications (2014.10)

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