Cultural tourism and visitor management framework: a framework for guiding cultural heritage tourism and visitor management in destinations hosting World Heritage

(2023) Cultural tourism and visitor management framework: a framework for guiding cultural heritage tourism and visitor management in destinations hosting World Heritage. Project Report. Organization of World Heritage Cities, Québec, Canada, 91p. [Book]

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Abstract (in English)

COVID-19 has demonstrated the vulnerability of many tourism dependent communities in and around World Heritage. Many of these communities were already dealing with environmental, social and economic challenges, including the impacts of overtourism. UNESCO's World Heritage and Sustainable Tourism Recovery survey (2021), indicates that the overall reduction in tourism-related revenue across World Heritage sites declined from USD$ 4.26 billion in 2019, to USD$ 57.38 million in 2020, and further down to USD$ 28.9 million in the first half of 2021. Disruptions, however, also present opportunities for transformation. Many World Heritage sites have begun to explore and adopt new ways in which their tangible and intangible cultural heritage assets can rejuvenate tourism while enhancing community resilience. The Cultural Tourism and Visitor Management (CT&VM) Framework represents an integrated approach that aligns and fuses the International Council on Monuments and Sites' (ICOMOS) International Cultural Heritage Tourism Charter (2022) (the Cultural Tourism Charter), UNESCO's Visitor Management Assessment and Strategy Tool (VMAST) and the United Nations 2030 Sustainable Development Goals (UNSDG5). The Framework applies these tools to identify and frame different aspects of cultural tourism that can benefit local communities, protect a site's Outstanding Universal Value (OUV), and localize the UNSDGs. The CT&VM Framework specifically supports a systematic and inclusive approach to formulate recommendations for the elaboration and implementation of strategies for adaptive and proactive site and destination management, enhancing community resilience and heritage protection. This report presents the CT&VM Framework, its development, and how it can be applied to guide cultural heritage tourism and visitor management across destinations/cities hosting World Heritage.

Item Type: Book (Project Report)
Corporate Authors: ICOMOS International Cultural Tourism Committee; Organization of World Heritage Cities
Languages: English
Keywords: cultural tourism; tourism management; World Heritage; sustainable tourism; recommendations; charters; visitor flow; overvisiting; local communities; climate change; case studies; historic towns; Spain; Ecuador; Poland; United States; Philippines
Subjects: H. HERITAGE TYPOLOGIES > 28. World Heritage
I. CULTURAL TOURISM > 02. Tourism management
I. CULTURAL TOURISM > 04. Sustainable tourism
I. CULTURAL TOURISM > 05. Tourism impact
Name of monument, town, site, museum: Cordoba, Spain; Cuenca, Ecuador; Kraków, Poland; San Antonio Missions, United States; Vigan, Philippines
UNESCO WHC Number: 313; 863; 29; 1466; 502
International Scientific Committee: Cultural Tourism
Number of Pages: 91
Depositing User: ICOMOS DocCentre
Date Deposited: 20 Sep 2023 14:20
Last Modified: 20 Sep 2023 14:20

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