Conflicting perspectives on marketing Hong Kong's cultural heritage tourism attractions

Du Cros, Hilary (2002) Conflicting perspectives on marketing Hong Kong's cultural heritage tourism attractions. In: Estrategias relativas al patrimonio cultural mundial. La salvaguarda en un mundo globalizado. Principios, practicas y perspectivas. 13th ICOMOS General Assembly and Scientific Symposium. Actas. Comité Nacional Español del ICOMOS, Madrid, pp. 319-321. [Book Section]


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Abstract (in English)

Addressing the radically different needs of the tourist, who is travelling to seek experiences, and the community, that seeks some financial benefit from the traveller, poses the greatest challenge for tourism in general and for cultural tourism in particular. The commodification of cultural heritage assets presents a number of issues for their management, not the least of which is the challenging task of accommodating both the needs of the tourism industry and the ideals of local attraction managers (Bazin 1995, Cheung 1999, Peleggi 1996, Robb 1998, Sletvold 1996). The marketing and commodification of heritage assets for tourism includes more than just promotion of a selected group of assets, it should also cover their presentation, conservation and strategies employed for visitor management to balance conservation, host community and tourism needs.

Item Type: Book Section
Du Cros, Hilary
Languages: English
Keywords: heritage places; cultural heritage; tourism; tourism management; tourism development
Subjects: I. CULTURAL TOURISM > 01. Generalities
I. CULTURAL TOURISM > 02. Tourism management
I. CULTURAL TOURISM > 03. Tourist industry
I. CULTURAL TOURISM > 04. Sustainable tourism
Name of monument, town, site, museum: Hong Kong
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 2002, 13th
Depositing User: Jose Garcia
Date Deposited: 21 Jan 2011 13:30
Last Modified: 21 Jan 2011 13:30

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