New strategies for cultural tourism planning: Quality and creativity as tools for development

Martínez Yáñez, Celia (2011) New strategies for cultural tourism planning: Quality and creativity as tools for development. In: ICOMOS 17th General Assembly, 2011-11-27 / 2011-12-02, Paris, France. [Conference or Workshop Item]

[img]
Preview
PDF
III-1-Article7_Yánez.pdf
Available under License Creative Commons Attribution Non-commercial.

Download (541kB)

Abstract (in English)

The overexploitation of many cultural properties, and, at the same time, the lack of use and fast degradation of certain others, points out a significant imbalance in the cultural tourism market. Based on international tourism statistical data and specific case studies, this paper will analyze in depth the causes of this imbalance and their impact on heritage protection. Our aim is to help mitigate this situation by proposing new strategies for cultural tourism planning to enhance the sustainability of this activity. The following issues will be addressed: ● The need to analyze not the quantity, but the quality of heritage tourism and the mechanisms of its distribution and marketing. ● The study of the motivations and characteristics of heritage tourism consumption, going beyond the numbers to examine how they can contribute to a greater number of properties to benefit from the positive effects of this activity. ● The development of strategies that help to resolve the pressures of mass tourism in heritage by means of: ● The strict respect of the carrying capacity and management of visitor flows ● And the promotion of the creativity in the management of cultural destinations, integrating tourism and heritage in their cultural life and promoting intangible values that add quality to the tourist and cultural experience. Our goal is to demonstrate how the overall analysis of these issues may improve the integration between development and conservation of heritage, not only to meet the challenges of emerging trends in cultural tourism, but mainly to keep heritage alive, diversify its uses and enhance its ability to improve the quality of life of the contemporary society.

Item Type: Conference or Workshop Item (Lecture)
Authors:
AuthorsEmail
Martínez Yáñez, CeliaUNSPECIFIED
Languages: English
Keywords: cultural heritage; cultural tourism; movable cultural properties; analysis; economic aspects; social aspects; management plans; case studies; intangible heritage; World heritage; overvisiting; sustainability; sustainable development; management; management strategies
Subjects: H.HERITAGE TYPOLOGIES > 07. Cultural routes
H.HERITAGE TYPOLOGIES > 17. Intangible cultural heritage
H.HERITAGE TYPOLOGIES > 28. World Heritage
I.CULTURAL TOURISM > 01. Generalities
L.PRESENTATION AND TRANSMISSION OF HERITAGE > 04. Public awareness
O.INTANGIBLE HERITAGE > 01. Generalities
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 2011, 17th
Depositing User: intern icomos
Date Deposited: 12 Nov 2012 14:42
Last Modified: 12 Nov 2012 14:42
References: ASHWORTH, G.J. 2007. “Heritage in fragments: a fragmented instrument for fragmented policies” In Cultural Heritage in the 21st Century. Opportunities and Challenges, ed. MURZYN,



Monica A and PURCHLA, Jacek: 29-41. Krakow, International Cultural Centre, pp. 29-41.

AA.VV. 1999. Estudio Previo para la revisión del Plan Especial de la Alhambra y Alijares. Granada: Patronato de la Alhambra y Generalife.



AA.VV. 2007. Impact of Mass Tourism on Historic Villages: Identifying Key Indicators of Tourism Impact. ICOMOS Asia-Pacific Regional Meeting & ICOMOS International Tourism Committee Workshop, June 2006. Seoul/Andong: ICOMOS Korea.



CHAMORRO MARTÍNEZ, V. E. 2006. La Alambra: el lugar y el visitante. Granada: Patronato de la Alhambra y Generalife.



GRAVARI-BARBAS M., JACQUOT S. 2008. Estimation de l’Impact de l’inscription des sites du Patrimoine Mondial, sous la direction de Rémy Prudhomme. Paris: Centre du Patrimoine Mondial de l’UNESCO.



KADT, E. (ed.) 1979. Tourisme: passeport pour le développement? Paris: Banque Mondiale et UNESCO.



LASANSKY, D. M. and MCLAREN, B. (eds.). 2006. Arquitectura y Turismo. Percepción, representación y lugar. Barcelona: Gustavo Gili.



MARTÍNEZ YÁÑEZ, C. 2011. El patrimonio cultural: tendencias y proyecciones sociales y económicas. Madrid: EAE.



SALAZAR, N.B. 2010. “The globalisation of heritage through tourism: balancing standardisation and differentiation” In Heritage and Globalization, ed. LABALDI, S. and LONG, C.: 130-146. New York: Routledge.



TIMOTHY, DJ. and BOYD, S.W. 2003. Heritage Tourism. Harlow: Prentice Hall.



TIMOTHY, DJ. and BOYD, S.W. 2006. “Heritage tourism in the 21st century: Valued traditions and new perspectives’.



Journal of Heritage Tourism, 1: 1-16.

UNWTO (2008). Tourism Highlights 2008. Madrid: United Nations World Tourism Organization.



VILLAFRANCA JIMÉNEZ, M. y CHAMORRO MARTÍNEZ, V.E. 2007a. Acogida de visitantes en monumentos y sitios del Patrimonio Mundial. Granada: Patronato de la Alhambra y Generalife y Tf. Editores.



VILLAFRANCA JIMÉNEZ, M. y CHAMORRO MARTÍNEZ, V.E. 2007b. Estudio del impacto económico del conjunto monumental de la Alhambra y Generalife en la ciudad de Granada. Granada: Comares, 2008.



VILLAFRANCA JIMÉNEZ, M. y SALMERÓN ESCOBAR, P. (eds) 2010. Plan Director de la Alambra y el Generalife. Granada: Patronato de la Alhambra y el Generalife.



WTO (2001). Tourism 2020 Vision. Madrid: World Tourism Organization.



WTTC (2008). Progress and Priorities 2008/2009. London: World Travel and Tourism Council.

URI: http://openarchive.icomos.org/id/eprint/1259

Actions (login required)

View Item View Item

Metadata

Downloads

Downloads per month over past year

View more statistics

© ICOMOS
http://www.international.icomos.org
openarchive(at)icomos.org