The Cherokee Cultural Tourism Program: Seeking a Balance Between Authenticity and Economic Development

Ketz, Anne and Ketz, David (2008) The Cherokee Cultural Tourism Program: Seeking a Balance Between Authenticity and Economic Development. In: 16th ICOMOS General Assembly and International Symposium: ‘Finding the spirit of place – between the tangible and the intangible’, 29 sept – 4 oct 2008, Quebec, Canada. [Conference or Workshop Item]

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Abstract (in English)

The Cherokee Nation of Oklahoma is developing a cultural tourism program that is far-reaching, both geographically and in its potential social, cultural, and economic impact. To inventory, restore, interpret, and protect significant historic and cultural places, the program is constantly seeking a balance between the inherent tensions of maintaining authenticity while developing marketing opportunities. An example of this challenge is the Trail of Tears, the most painful of memories in the community’s history, yet the most identifiable and iconic when considering branding the program to attract tourists. This presentation will discuss the process for developing this ambitious program in a way that respects and promotes the identity of the Cherokee people through the active participation of the tradition bearers, such as elders, storytellers, and artists, while attracting national and international visitors to the Cherokee’s home in modern-day Oklahoma

Item Type:	Conference or Workshop Item (Paper)
Authors:	Authors Email Ketz, Anne UNSPECIFIED Ketz, David UNSPECIFIED
Languages:	English
Keywords:	cultural tourism; tourists; tourist management; authenticity; economic aspects; interpretation; marketing; cultural tourism program
Subjects:	E.CONSERVATION AND RESTORATION > 09. Social and economic aspects of conservation J.HERITAGE ECONOMICS > 05. Heritage and sustainable development I.CULTURAL TOURISM > 04. Sustainable tourism L.PRESENTATION AND TRANSMISSION OF HERITAGE > 02. Interpretation I.CULTURAL TOURISM > 01. Generalities I.CULTURAL TOURISM > 02. Tourism management E.CONSERVATION AND RESTORATION > 05. Sites
Name of monument, town, site, museum:	Cherokee Nation of Oklahoma, USA
ICOMOS Special Collection:	Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume:	2008, 16th
Depositing User:	Jose Garcia
Date Deposited:	14 Sep 2010 07:16
Last Modified:	13 Jan 2011 19:12
URI:	https://openarchive.icomos.org/id/eprint/121

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