Models of Heritage Tourism Sustainable Planning: The Case of the Island of Mljet

Mrda, Ana, Caric, Hrvoje and Bojanic Obad Scitaroci, Bojana (2018) Models of Heritage Tourism Sustainable Planning: The Case of the Island of Mljet. In: ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy", 13-14th December 2017, New Delhi, India. [Conference or Workshop Item]

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Abstract (in English)

The paper examines the dialog between cultural and natural heritage and tourism, and advocates sustainable approach to tourism planning in cultural landscapes. The study is based on the theory models of heritage tourism sustainable planning that act as a catalyst for tourist attractiveness and the recognisability of the destination. From the spatial-planning point of view, the competitiveness of the destination is based on the cultural experience of unique spatial units and on the regional quality of the environment and landscape, which recognize how the interaction between tourism and heritage can promote quality of the destination as a place to live, work and invest. Models of heritage tourism sustainable planning imply the harmony and balance between the global tourism standards and the preservation of the cultural identity of the destination. They are comprised of two main components: an autochthonous place and its cultural and socioeconomic characteristics and viable tourism scenario and its sustainable cultural product. A case study is carried out on the Croatian Island of Mljet, the oldest National Park in the Adriatic, the island which combines myths, legends and cultural historical processes from the stone age, the periods of Illyrians, the Greeks, the Romans, the Slavs, Republic of Dubrovnik, Austro-Hungarian empire, up to the present times. The research, based on the all stakeholder visual perception questionnaire, proves that the heritage tourism sustainable planning models must support the development of tourism without jeopardizing the spatial and socioeconomic characteristics of both natural and anthropogenic features of the area and without creating social or economic difficulties for the local community. At the same time, they must be possible to regulate the visitor capacity which is consistent with the image of the destinations’ lifescape and with the quality of the cultural tourism experience of the visitors.

Item Type: Conference or Workshop Item (Paper)
Mrda, Ana
Caric, Hrvoje
Bojanic Obad Scitaroci, Bojana
Languages: English
Keywords: heritage tourism; cultural landscapes; sustainable planning; lifescape; natural heritage; cultural heritage; tourism planning; sustainable planning; interaction; cultural identity; Croatia; Adriatic; stakeholder; community
Subjects: H.HERITAGE TYPOLOGIES > 06. Cultural landscapes
I.CULTURAL TOURISM > 02. Tourism management
I.CULTURAL TOURISM > 04. Sustainable tourism
J.HERITAGE ECONOMICS > 05. Heritage and sustainable development
National Committee: ICOMOS International
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 19th General Assembly, New Delhi, 2017
Depositing User: intern icomos
Date Deposited: 23 Nov 2018 15:49
Last Modified: 24 Jan 2019 14:55
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