Outnumbered 16:1. Evaluating the global online communities of the Sydney Opera House
Garduño Freeman, Cristina (2018) Outnumbered 16:1. Evaluating the global online communities of the Sydney Opera House. In: ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy", 13-14th December 2017, New Delhi, India. [Conference or Workshop Item]
|
PDF
4._ICOA_1675_Freeman_SM.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (892kB) | Preview |
Abstract (in English)
The exponential growth of social media platforms over the last decade has brought digital culture and public participation to the fore in the field of heritage. Initially, social media promised to be a panacea for democracy; enabling global communities to use digital technologies to engage with World Heritage properties. However, the reality has turned out to be much more complex and nuanced: challenging established national narratives; potentially infringing on copyright; blurring notions of communities and audiences; and revealing the entanglement of tangible and intangible forms of cultural heritage. World Heritage is increasingly mediated by the digital sphere. In 2013 the Sydney Opera House had a global online community of 128 million. These digital engagements outnumber in-person visits 16:1 and have been estimated to have an economic value of $59 million AuD (Deloitte, 2013). Using the Sydney Opera House as a case study, the paper describes public forms of participation with this place via platforms such as YouTube, Pinterest, Wikipedia, Facebook and Flickr. Then it reflects on their implications for the World Heritage program’s strategic objectives of ‘increasing public awareness through communication’ and ‘enhancing the role of communities’ in its implementation. There is a growing imperative to evaluate the digital engagements of global online communities, especially when many of these ‘visitors’ will likely never physically set foot in the Sydney Opera House itself.
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Authors: | Authors Email Garduño Freeman, Cristina UNSPECIFIED |
Languages: | English |
Keywords: | participatory culture; social media; world heritage; Australia; public participation; digital culture; community; public awareness; communication |
Subjects: | E.CONSERVATION AND RESTORATION > 09. Social and economic aspects of conservation L.PRESENTATION AND TRANSMISSION OF HERITAGE > 04. Public awareness L.PRESENTATION AND TRANSMISSION OF HERITAGE > 05. Dissemination P. GEOGRAPHIC AREAS > 04. Asia and Pacific islands |
National Committee: | ICOMOS International |
ICOMOS Special Collection: | Scientific Symposium (ICOMOS General Assemblies) |
ICOMOS Special Collection Volume: | 19th General Assembly, New Delhi, 2017 |
Depositing User: | intern icomos |
Date Deposited: | 11 Jan 2019 14:14 |
Last Modified: | 11 Jan 2019 14:14 |
References: | Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press. Carvalho, L., and Goodyear, P. (2014). The Architecture of Productive Learning Networks. NY: Routledge. Garduño Freeman, C. (2018). Participatory Culture and the Social Value of an Architectural Icon: Sydney Opera House. UK: Routledge. Harrison, R. (2015). The Palgrave Handbook of Contemporary Heritage Research: Heritage and Globalization. NY: Palgrave Macmillan. p. 297-312. Holtorf, C., and Högberg, A. (2015). The Palgrave Handbook of Contemporary Heritage Research: Contemporary Heritage and the Future. NY: Palgrave Macmillan. p. 509-23. Jenkins, H. (1988). “Star Trek Reread, Rerun, Rewritten: Fan Writing as Textual Poaching.” Critical Studies in Mass Communications 5 (2):85-107. Accessed 21/01/2010. doi: 10.1080/15295038809366691. Schofield, J. (2015). The Palgrave Handbook of Contemporary Heritage Research: ‘Thinkers and Feelers’: A Psychological Perspective on Heritage and Society. NY: Palgrave Macmillan. p. 416-25. Simes, R., O'Mahony, J., Farrall, F., Huggins, K., and Redhill, D. (2013). “How Do You Value an Icon? The Sydney Opera House: Economic, Cultural and Digital Value.” Deloitte. Accessed 15/09/2017. https://www2.deloitte.com/content/dam/Deloitte/au/Documents/Economics/deloitte-au-economics-howdo-you-value-icon-2013.pdf. Sydney Opera House. (2007). “Sydney Opera House Annual Report 2006/07: Living Place for the World.” Accessed 07/06/2012. https://www.sydneyoperahouse.com/content/dam/pdfs/annualreports/Annual-Report-2006-2007.pdf. ——— (2010). “Sydney Opera House Annual Report 2009/10: Your House.” Accessed 07/06/2012. https://www.sydneyoperahouse.com/content/dam/pdfs/annual-reports/SOH-annual-report-2009-2010.pdf. ——— (2016). “Sydney Opera House Annual Report 2015/16.” Accessed 07/06/2012. https://www.sydneyoperahouse.com/content/dam/pdfs/annualreports/Sydney_Opera_House_Annual_Report_2015-16.pdf. UNESCO. (2002). “Decisions Adopted by the 26th Session of the World Heritage Committee (WHC02/Conf.202/25).” World Heritage Centre. Accessed 21/03/2017. http://whc.unesco.org/archive/2002/whc-02-conf202-25e.pdf. ——— (2007). “Item 13 of the Provisional Agenda: Evaluation of the Results of the Implementation of the Committee’s Strategic Objectives. Proposal for a ‘Fifth C’ to Be Added to the Strategic Objectives (WHC-07/31.Com/13b).” World Heritage Centre. Accessed 23/09/2017. http://whc.unesco.org/archive/2007/whc07-31com-13be.pdf. ——— (2011). “Item 11 of the Provisional Agenda: Future of the World Heritage Convention.” Accessed 02/11/2017. http://whc.unesco.org/document/115441. ——— (2017). “Item 5 of the Provisional Agenda: Reports of the World Heritage Centre and the Advisory Bodies.” World Heritage Centre. Accessed 22/10/2017. http://whc.unesco.org/archive/2017/whc17-41com-5A-en.pdf. Waterton, E. (2010). “The Advent of Digital Technologies and the Idea of Community.” Museum Management and Curatorship 25 (1):5-11. Accessed 03/05/2012. doi: 10.1080/09647770903529038. “YouTube Dancer Hits Centre Stage.” (26 September, 2009). Sydney Morning Herald. Accessed 20/10/2017. http://www.smh.com.au/news/entertainment/arts/youtube-dancer-hits-centrestage/2009/09/26/1253813653488.html. |
URI: | https://openarchive.icomos.org/id/eprint/2013 |
Actions (login required)
View Item |
Metadata
- HTML Citation
- ASCII Citation
- Full
- OpenURL ContextObject
- EndNote
- BibTeX
- MODS
- MPEG-21 DIDL
- EP3 XML
- Dublin Core
- Reference Manager
- Eprints Application Profile
- Simple Metadata
- Refer
- METS
Downloads
Downloads per month over past year