Panel 8. Paper 8.2 Responsible Tourism at a Rural Cultural Landscape: Opportunity or threat?

Deya, Bartomeu (2019) Panel 8. Paper 8.2 Responsible Tourism at a Rural Cultural Landscape: Opportunity or threat? In: ICOMOS 2019 Advisory Committee Scientific Symposium - Rural Heritage - Landscapes and Beyond, 17 October 2019, Marrakesh, Morocco. [Conference or Workshop Item]

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Abstract (in English)

The main theoretical concepts of cultural landscapes will be connected to the practical management of the rural cultural landscape of Serra de Tramuntana, which was declared a World Heritage site mainly due to the stone structures built for agricultural use and the water channeling systems. This site has a very strict level of protection, however, during the last 40 years it has suffered the decrease of agricultural profitability and many habitants have left their rural activities to work in more attractive, growing sectors such as tourism. The main challenge to tackle is that these landscapes have deeply contributed to the island’s attraction as a tourism destination but mainly benefit the crowded tourist resorts while the land owners have received a very small part of the tourism income. The only way to improve the local economy is related to the local products. The aim is fostering proximity and slow food concepts for both, locals and tourists. At that stage the resilience approach is the key issue. Any profitable model needs to adopt new technologies and harvesting systems but the authenticity is vital for the positioning of the products. Some clear examples will demonstrate how to improve the economic viability of small farms, which in turn will benefit the cultural landscape. Given that the role of local community decision-making has never been seriously considered by authorities and big business organizations, new trends in social participation will be described. Almost all of the population is aware that the island’s income comes predominately from tourism, but there is little forward thinking about the threats from over-tourism. Insights into how to maintain and revive the local traditional economy are extracted from an example of a working agriculture-tourism approach. This example is based on my own experience with owning a 400 years old family company dedicated to the harvest of ancient olive groves with olive oil production using traditional systems and also maintaining old orange orchards. In conclusion, the aim is to demonstrate how a rural-based cultural heritage tourism can be revived.

Item Type: Conference or Workshop Item (Speech)
Deya, Bartomeu
Languages: English
Keywords: Cultural Landscapes; Rural Heritage; Rural landscapes; traditional rural products; economic and social aspects; cultural tourism; case studies; Spain
Subjects: Q. LANDSCAPES > 06. Agricultural Landscapes
E.CONSERVATION AND RESTORATION > 11. Legal protection and Administration
G.DETERIORATION > 02. Causes of deterioration
H.HERITAGE TYPOLOGIES > 02. Agricultural heritage
J.HERITAGE ECONOMICS > 05. Heritage and sustainable development
Name of monument, town, site, museum: SERRA TRAMUNTANA cultural landscape, Majorca
National Committee: ICOMOS International
International Scientific Committee: Cultural Landscapes (ICOMOS-IFLA)
ICOMOS Special Collection: Scientific Symposium (ICOMOS General Assemblies)
ICOMOS Special Collection Volume: 2019 Advisory Committee Scientific Symposium
Depositing User: ICOMOS DocCentre
Date Deposited: 17 Dec 2019 15:41
Last Modified: 22 May 2023 16:02
References: Taylor, Ken, Archer St Clair and Nora J. Mitchell (eds). 2015. Conserving Cultural Landscapes: Challenges and New Directions, Routlege.

Plieninger, Tobias and Claudia Bieling (eds). 2012. Resilience and the Cultural Landscape, Understanding and Managing Change in Human-Shaped Environments.” Cambridge University Press.

Larsen, Peter Billie and William Logan. 2018. World Heritage and Sustainable Development. New Directions in World Heritage Management. Routledge.

Coccossis, Harry and Alexandra Mexa. 2004. The Challenge of Tourism Carrying Capacity Assessment. Theory and Practice. Routledge.

Goodwin, Harold. 2016. Responsible Tourism, Using Tourism for Sustainable Development.” Second Edition Goodfellow Publishers.

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