Il museo partecipativo sul web: forme di partecipazione dell’utente alla produzione culturale e alla creazione di valore culturale

Bonacini, Elisa (2012) Il museo partecipativo sul web: forme di partecipazione dell’utente alla produzione culturale e alla creazione di valore culturale. IL CAPITALE CULTURALE Studies on the Value of Cultural Heritage, 5 . pp. 93-125. ISSN 2039-2362 [Article]

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Abstract (in English)

The aim of this paper is a framework both of the new relationship between the participatory museum and the on line audience and a framework of multiple forms of on line audience participation in cultural production and in the creation of cultural value, given the potential offered by ICTs, especially the web and various social media. This new relationship, which has its deepest roots just in the adoption of all web 2.0 technology platforms in use today, also allows for a reinterpretation of the meaning of cultural value. The framework, outlined here and enriched by some examples especially foreigners, also makes clear that participation and use of tags, folksonomies and user-generated contents may have an impact on users loyalty. Finally, we highlight the most important features characterizing the transition from the 1.0 Museum phase to the 2.0.

Obiettivo di questo lavoro è un inquadramento sia del nuovo rapporto fra il museo partecipativo e l’utenza remota che delle forme di partecipazione dell’utenza remota alla produzione culturale e alla creazione di valore culturale, alla luce delle potenzialità offerte dalle ICT, soprattutto dal web e dai vari social media. Questo nuovo rapporto, che ha le sue radici più profonde proprio nell’ampia adozione di tutte le piattaforme tecnologiche oggi in uso, tipiche del web 2.0, consente anche una reinterpretazione del significato stesso di cultural value. Il quadro, che viene qui delineato ed arricchito da alcuni esempi soprattutto stranieri, chiarisce anche quanto l’aspetto partecipativo e l’utilizzo di tag, folksonomie e user generated content possano incidere sulla fidelizzazione dell’utenza. Infine, si evidenziano le maggiori componenti che caratterizzano il definitivo passaggio dalla fase Museo 1.0 alla fase Museo 2.0.

Item Type: Article
Corporate Authors: University of Catania, Humanities Department
Languages: Italian
Keywords: Partecipatory Museum; Social tagging; Museum 2.0; Museums; New technologies; Internet; Social networks; Enhancement; Community participation; Cultural values; visitors
Subjects: H.HERITAGE TYPOLOGIES > 05. Collections (movable)
H.HERITAGE TYPOLOGIES > 17. Intangible cultural heritage
J.HERITAGE ECONOMICS > 03. Economic values of heritage
O.INTANGIBLE HERITAGE > 02. Oral traditions and expressions (including language)
O.INTANGIBLE HERITAGE > 04. Social practices, rituals and festive events
Volume: 5
ISSN: 2039-2362
Depositing User: Elisa Bonacini
Date Deposited: 01 Jul 2013 12:39
Last Modified: 01 Jul 2013 12:39
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