Il museo partecipativo sul web: forme di partecipazione dell’utente alla produzione culturale e alla creazione di valore culturale

Bonacini, Elisa (2012) Il museo partecipativo sul web: forme di partecipazione dell’utente alla produzione culturale e alla creazione di valore culturale. IL CAPITALE CULTURALE Studies on the Value of Cultural Heritage, 5 . pp. 93-125. ISSN 2039-2362 [Article]

[img]
Preview
PDF
BONACINI_2012_-_Il_museo_partecipativo.pdf
Available under License Creative Commons Attribution Non-commercial.

Download (542kB)

Abstract (in English)

The aim of this paper is a framework both of the new relationship between the participatory museum and the on line audience and a framework of multiple forms of on line audience participation in cultural production and in the creation of cultural value, given the potential offered by ICTs, especially the web and various social media. This new relationship, which has its deepest roots just in the adoption of all web 2.0 technology platforms in use today, also allows for a reinterpretation of the meaning of cultural value. The framework, outlined here and enriched by some examples especially foreigners, also makes clear that participation and use of tags, folksonomies and user-generated contents may have an impact on users loyalty. Finally, we highlight the most important features characterizing the transition from the 1.0 Museum phase to the 2.0.

Obiettivo di questo lavoro è un inquadramento sia del nuovo rapporto fra il museo partecipativo e l’utenza remota che delle forme di partecipazione dell’utenza remota alla produzione culturale e alla creazione di valore culturale, alla luce delle potenzialità offerte dalle ICT, soprattutto dal web e dai vari social media. Questo nuovo rapporto, che ha le sue radici più profonde proprio nell’ampia adozione di tutte le piattaforme tecnologiche oggi in uso, tipiche del web 2.0, consente anche una reinterpretazione del significato stesso di cultural value. Il quadro, che viene qui delineato ed arricchito da alcuni esempi soprattutto stranieri, chiarisce anche quanto l’aspetto partecipativo e l’utilizzo di tag, folksonomie e user generated content possano incidere sulla fidelizzazione dell’utenza. Infine, si evidenziano le maggiori componenti che caratterizzano il definitivo passaggio dalla fase Museo 1.0 alla fase Museo 2.0.

Item Type: Article
Authors:
AuthorsEmail
Bonacini, Elisae_bonacini@hotmail.com
Corporate Authors: University of Catania, Humanities Department
Languages: Italian
Keywords: Partecipatory Museum; Social tagging; Museum 2.0; Museums; New technologies; Internet; Social networks; Enhancement; Community participation; Cultural values; visitors
Subjects: H.HERITAGE TYPOLOGIES > 05. Collections (movable)
H.HERITAGE TYPOLOGIES > 17. Intangible cultural heritage
J.HERITAGE ECONOMICS > 03. Economic values of heritage
L.PRESENTATION AND TRANSMISSION OF HERITAGE > 03. Presentation
L.PRESENTATION AND TRANSMISSION OF HERITAGE > 05. Dissemination
L.PRESENTATION AND TRANSMISSION OF HERITAGE > 06. Musealization
L.PRESENTATION AND TRANSMISSION OF HERITAGE > 07. Education
O.INTANGIBLE HERITAGE > 02. Oral traditions and expressions (including language)
O.INTANGIBLE HERITAGE > 04. Social practices, rituals and festive events
Volume: 5
ISSN: 2039-2362
Depositing User: Elisa Bonacini
Date Deposited: 01 Jul 2013 12:39
Last Modified: 01 Jul 2013 12:39
References: Antinucci 2007 = Francesco Antinucci. Musei Virtuali. Roma-Bari: Laterza, 2007.

ArtLab 2009 = ArtLab 08. Atti del Convegno, Torino, 26-27 settembre 2008, a cura di Ugo Bacchella, Ivana Bosso. Torino: Fondazione Fitzcarraldo,

Regione Piemonte, 2009, <http://www.fitzcarraldo.it/formaz/2008/artlab08.htm>.

Arvanitis 2005 = Konstantinos Arvanitis. Museums outside walls: mobile phones and the museum in the everyday. In: Proceedings of the IADIS International Conference on Applied Computing, Algarve, 22-25 February, 2005, pp. 251-255.

Bakhshi, Throsby 2011 = Hasan Bakhshi, David Throsby. New technologies in cultural institutions: theory, evidence and policy implications. «International Journal of Cultural Policy», (2011), pp. 1-18.

Bannier, Vleugels 2010 = Stijn Bannier, Chris Vleugels. How Web 3.0 combines User-Generated and Machine-Generated Content. In: Transforming culture in the digital age, International conference in Tartu, 14-16 April 2010. Tartu,

2010, pp. 69-77, <http://dspace.utlib.ee/dspace/bitstream/10062/14768/1/transform_book.pdf>.

Bayne et al. 2009 = Sian Bayne, Jen Ross, Zoe Williamson. National Museums Online Learning Project final report (NMOLP). Edinburgh: School of Education, University of Edinburgh, 2009, <http://www.malts.ed.ac.uk/staff/sian/nmolp/finalreport.pdf>.

Benkler 2006 = Yochai Benkler. The Wealth of Networks: how social production transforms markets and freedom. London: Yale University Press, 2006.

Björneborn 2011 = Lennart Björneborn. Behavioural traces and indirect userto-user mediation in the participatory library. In: ISSOME 2011, pp. 151-166.

Black et al. 2010 = Sue Black, Rachel Harrison, Mark Baldwin. A survey of Social Media Use in Software Systems Development. In: Web2SE ‘10, pp. 1-5.

Black, Jacobs 2010 = Sue Black, Joanne Jacobs. Using Web 2.0 to Improve Software Quality. In: Web2SE ‘10, pp. 6-11.

Bojano et al. 2005 = Stefania Bojano, Giuliano Gaia, Francesca Pasquali. Cross Media: quando l’unione fa la forza. «FIZZ - Oltre il marketing culturale»,

dicembre 2005, <http://www.fizz.it/home/articoli/2005/103-cross-mediaquando-lunione-fa-la-forza>.

Bollo 2009 = Alessandro Bollo. Innovare l’offerta. Introduzione. In: ArtLab 2009, pp. 22-26.

Bollo 2012 = Alessandro Bollo. I musei e la sfida della nuova cultura digitale. Associazione per l’Economia della Cultura, marzo 2012, <http://www.economiadellacultura.it/images/stories/download/Bollo.pdf>.

Bonacasa 2011 = Nicoletta Bonacasa. Il Museo on line. Nuove prospettive per la museologia. «Digitalia» 1. Palermo: Osservatorio per le Arti Decorative OADI, 2011, <www.unipa.it/oadi/digitalia/01_bonacasa.pdf>.

Bonacini 2011a = Elisa Bonacini. Il museo contemporaneo fra tradizione, marketing e nuove tecnologie. Roma: Aracne Editrice, 2011.

Bonacini 2011b = Elisa Bonacini. Nuove tecnologie per la fruizione e la valorizzazione del patrimonio culturale. Roma: Aracne Editrice, 2011.

Bonacini 2012 = Elisa Bonacini. La visibilit@ sul web del patrimonio culturale siciliano. Criticità e prospettive attraverso un survey on-line. Catania: Giuseppe Maimone Editore, 2012.

Brun 2008 = Axel Brun. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang, 2008.

Burford 2011 = Sally Burford. The use of Social Media Technologies in the work practices of information professionals. In: ISSOME 2011, pp. 41-45.

Cambra 2008 = Toni Cambra. El web 2.0 com a distòpia en la recent internet. «Digit·HVM. Revista Digital d’Humanitats», (2008), n. 10, pp. 1-6.

Candela, Scorcu 2004 = Guido Candela, Antonello Eugenio Scorcu. Economia delle arti. Bologna: Zanichelli, 2004.

Castells 1996 = Manuel Castells. The Information Age: Economy, Society and Culture, vol. 1: The Rise of the Network Society. Cambridge, MA-Oxford,UK: Blackwell, 1996.

Castells 2010 = Manuel Castells. Galassia Internet, Milano: Feltrinelli, 2010.

Cerquetti 2010 = Mara Cerquetti. Dall’economia della cultura al management per il patrimonio culturale: presupposti di lavoro e ricerca. «Il Capitaleculturale. Studies on the Value of Cultural Heritage», (2010), n. 1, pp. 23-46, <www.unimc.it/riviste/index.php/cap-cult/article/view/24/8>.

Ciappei, Surchi 2010 = Cristiano Ciappei. Micaela Surchi. Cultura. Economia & Marketing. Firenze: University Press, 2010.

Ciolfi et al. 2008 = Luigina Ciolfi, Liam J. Bannon, Mikael Fernström. Including Visitor Contributions in Cultural Heritage Installations: Designing for Participation. «Museum Management and Curatorship», 23 (2008), n. 4,

pp. 353-365, <http://limerick.academia.edu/LuiginaCiolfi/Papers/>.

Colazzo 2008 = Salvatore Colazzo. Partecipazione come co-costruzione di beni comuni. In: Antonella Nuzzaci. Il museo come luogo di apprendimento. Lecce: Pensa Multimedia, 2008.

Consoli 2009 = Domenico Consoli. Emotions that influence purchase decisions and their electronic processing. In: Proceedings of international conference “Challenges of contemporary knowledge-based economy” (ICMEA) 2009.

Alba Iulia, 13-14 November 2009, 2 (2009), n. 11, <http://oeconomica.uab.ro/upload/lucrari/1120092/45.pdf>.

Consoli, Musso 2008 = Domenico Consoli, Fabio Musso. Marketing 2.0: a new marketing strategy. «Journal of International Scientific Publication:

Economy & Business», 4 (2008), part 2, pp. 315-325, <http://mpra.ub.unimuenchen.

de/31116/>.

Coté, Pybus 2011 = Mark Coté, Jennifer Pybus. Learning to Immaterial Labour 2.0: Facebook and Social Networks. In: Cognitive Capitalism, Education and Digital Labor, edited by Michael A. Peters, Bulut Ergine. New York: Peter Lang, 2011, <http://vu.academia.edu/MarkCoté/Papers/557918/

Learning_to_Immaterial_Labour_2.0_Facebook_and_Social_Networks>.

CWE 2010 = CWE Conference: Culture and the Policies of Change. Conference Reader, CultureWatchEurope Conference. Brussels, 6-7 September 2010, <www.coe.int/t/dg4/cultureheritage/cwe/CWEConferenceReader_en.pdf>.

Dainelli 2007 = Francesco Dainelli. Il sistema di programmazione e controllo del museo. Milano: FrancoAngeli, 2007.

De Notaris 2010 = Dario De Notaris. Cultura software e consumo modulare. Paper presentato al Forum Giovani – X Convegno Nazionale AIS “Stato, Nazioni, Società globale – sociologicamente”. Università di Milano-Bicocca, 23-25 settembre 2010.

DiNucci 1999 = Darcy DiNucci. Fragmented future. «Print», 53, 4 (1999), n. 32, pp. 221-222.

Durbin 2006 = Gail Durbin. Learning from Amazon and EBay: Usergenerated Material for Museum Web Sites. In: Museums and the Web 2004, <http://www.archimuse.com/mw2004/papers/durbin/durbin.html>.

Engeström 2006 = Ulla Maria Engeström. On museums and web 2.0. In: Ulla Engeström on making and consuming things, <http://ullamaaria.typepad.com/hobbyprincess/2006/06/museums_and_web.html>, 10.11.2011.

EVA London 2010 = EVA London 2010. Electronic visualisation & the arts. Proocedings of a conference held in London, 6-8 July, edited by Alan Seal, Jonathan P. Bowen, J. Kia Ng. London: BCS, The Chartered Institute for IT,

«Electronic Workshops in Computing (eWiC)», 2010.

Farman 2010 = Jason Farman. Mapping the digital empire: Google Earth and the process of postmodern cartography. «New Media & Society», 12 (2010), n. 6, pp. 869-888.

Feliciati 2006 = Pierluigi Feliciati. Dal modello per la qualità del Web alla pratica negli archivi: Archivio&Web e MINERVA eC. Paper slides presentation al convegno VII Giornata di confronto tra archivisti e bibliotecari, Archivio di Stato di Trieste, 1 dicembre 2006, <http://eprints.rclis.org/8242/1/slides_feliciati.pdf>.

Feliciati, Natale 2009 = Pierluigi Feliciati, Maria Teresa Natale (a cura di). Manuale per l’interazione con gli utenti del Web culturale. Roma: MINERVA EC Working Group Quality, Accessibility and Usability, 2009, <http://www.

minervaeurope.orgpublication/sHandbookwebuserinteraction_it.pdf>.

Finnis 2008 = Jane Finnis. Turning cultural websites inside out: changes in online user behaviour, Web 2.0 and the issues for the culture sector. In: Uzelac, Cvjetičanin 2008, p. 151-165.

Florens 2010 = Florens 2010. L’economia dei beni culturali e ambientali. Una visione sistemica e integrata. Milano: The European House – Ambrosetti, 2010.

Galluzzi 2008 = Paolo Galluzzi. Dalla “Galassia Gutenberg” alla “Galassia Web”. In: Galluzzi, Valentino 2008, pp. XX-XL.

Galluzzi, Valentino 2008 = Paolo Galluzzi, Pietro A. Valentino (a cura di).

Galassia Web. La cultura nella rete. Firenze: Giunti, 2008.

Gere 2010 = Charlie Gere. Some thoughts on Digital Culture. In: From the digitization of culture to digital culture? – Dossier, edited by Pau Alsina. «Digit·HVM. Revista Digital d’Humanitats», (2010), n. 12, pp. 3-6.

Giaccardi 2002 = Elisa Giaccardi. Memoria e territorio: nuove forme di museo virtuale. «FIZZ – Oltre il marketing culturale», ottobre 2002, <http://www.fizz.it/home/articoli/2002/248-memoria-eterritorio-nuove-forme-di-museovirtuale>.

Giaccardi 2004 = Elisa Giaccardi. Memory and Territory: New Forms of Virtuality for the Museum. In: Museums and the Web 2004, <http://www. archimuse.com/mw2004/papers/giaccardi/giaccardi.html>.

Graham, Cook 2010 = Beryl Graham, Sarah Cook. Rethinking Curating. Art after New Media. Cambridge: The MIT Press, 2010.

Granelli 2008 = Andrea Granelli. Implicazioni organizzative e sociologiche della transizione delle istituzioni culturali su web. In: Galluzzi, Valentino 2008, pp. 21-35.

Gruber, Glahn c.d.s. = Marion R. Gruber, Christian Glahn. E-Learning for Arts and Cultural Heritage Education in Archives and Museums. In: Applying digital media to culture. Amsterdam: IOS Press, c.d.s.

Guerzoni, Mininno 2008 = Guido Guerzoni, Alessandro Mininno. Musei 2.0. I custodi della coda lunga. In: Galluzzi, Valentino 2008, pp. 150-164.

Heath, vom Lehn 2009 = Christian Heath, Dirk vom Lehn. Interactivity and Collaboration: new forms of participation in museums, galleries and science centres. In: Museums in a Digital Age, edited by Ross Parry. Milton Park:

Routledge, 2009, pp. 266-280, <http://kcl.academia.edu/DirkvomLehn/Papers>.

Hellin-Hobbs 2010 = Yvonne Hellin-Hobbs. The constructivist museum and the web. In: EVA London 2010, pp. 72-78, <http://ewic.bcs.org/content/ConWebDoc/36052>.

Hinton, Whitelaw 2010 = Sam Hinton, Mitchell Whitelaw. Exploring the digital commons: an approach to the visualisation of large heritage datasets. In: EVA London 2010, pp. 51-58, <http://ewic.bcs.org/content/ConWebDoc/36049>.

Holmberg et al. 2009 = Kim Holmberg, Isto Huvila, Maria Kronqvist-Berg, Gunilla Widén-Wulff. What is Library 2.0? «Journal of Documentation», 65 (2009), n. 4, pp. 668-681.

Howe 2009 = Jeff Howe. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. New York: Crown Publishing Group, 2009.

Huvila 2010 = Isto Huvila. Aesthetic judgments in folksonomies as a criteria for organizing knowledge. In: Paradigms and conceptual systems in knoeledge organization. Proceedings of the 11th International ISKO Conference, Rome,

23-26 February, edited by Claudio Gnoli, Fulvio Mazzocchi. «Advances in Knowledge Organization», 12. Würzburg: Ergon, 2010, pp. 308-315.

Huvila, Johannesson 2011 = Isto Huvila, Kristin Johannesson. Critical about clustering of tags. An intersectional perspective on folksonomies. In: ISSOME

2011, pp. 99-106.

Kalfatovic et al. 2008 = Martin R. Kalfatovic, Effie Kapsalis, Katherine P. Spiess, Anne Van Camp, Michael Edson. Smithsonian Team Flickr: A Library,

Archives, and Museums Collaboration in Web 2.0 Space. «Archival Science», (2008), n. 8, pp. 267–277, <http://si-pddr.si.edu/jspui/handle/10088/8156>.

Kaplan, Haenlein 2010 = Kaplan Andreas M., Haenlein Michael. Users of the world, unite! The challenges opportunities of social media. «Business

Horizons», 53 (2010), n. 1, pp. 59-68.

Kozinets 2010a = Robert V. Kozinets. Netnography: The Marketer’s Secret Weapon. How Social Media Understandind Dirves Innovation. March 2010, <http://www.scoop.it/t/netnography-and-marketing-web-2-0/p/1122299993/netnography-wp-pdf>.

Kozinets 2010b = Robert V. Kozinets. Netnography: Doing Ethnographic Research Online. London: Sage Publications Ltd, 2010.

Kvan, Affleck 2007 = Thomas Kvan, Janice Affleck. The role of virtual communities in heritage interpretation. In: The Proceedings of the 2007 International Conference on Digital Applications in Cultural Heritage (DACH 2007), Taiwan: Edodacom Inc., 2007, pp. 277-292, <http://www.arch.nctu.edu.tw/works/DACH2007_images/PDF/section5.pdf>.

IADIS 2005 = Proceedings of the IADIS International Conference Mobile Learning, Qwara, 28-30 June 2005, edited by Pedro Isaías, Carmel Borg, Piet Kommers, Philip Bonanno. IADIS Digital Library, 2005, <http://www.iadis.net/dl/final_uploads/200506C016.pdf>.

ISSOME 2011 = Information Science and Social Media. Proceedings of the International Conference Information Science and Social Media, ISSOME 2011, Åbo/Turku, 24-26 August 2011, edited by Isto Huvila, Kim Holmberg,

Maria Kronqvist-Berg. Åbo/Turku: Åbo Academy University, 2011, <http://issuu.com/informationsvetenskapdo/issome2011>.

Licoppe, Smoreda 2005 = Christian Licoppe, Zbigniew Smoreda. Are social networks technologically embedded? How networks are changing today with changes in communication technology. «Social Networks», 27 (2005), n. 4, 2005, pp. 317-335, <http://perso.rd.francetelecom.fr/smoredapublications/LS2005.pdf>.

Licoppe, Smoreda 2006 = Christian Licoppe, Zbigniew Smoreda. Rhythms and ties: Towards a pragmatics of technologically-mediated sociability.

In: Computers, Phones and the Internet. Domesticating Information Technologies, edited by Robert Kraut, Malcom Brynin, Sara Kiesler. Oxford: University Press, 2006, pp. 296-313, <http://perso.rd.francetelecom.fr/smoreda/publications/LicoppeSmoreda2006.pdf>.

Mandarano 2011 = Nicolette Mandarano. Musei connessi: le nuove tecnologie nei musei romani. In: Rapporto sul patrimonio culturale a Roma, a cura di Mihaela Ilie, Carlo M. Travaglini. Roma: Centro per lo studio di Roma

(CROMA), 2011, pp. 213-240.

Manovich 2008 = Lev Manovich. Software takes command. November 2008, unpublished edition, <http://softwarestudies.com/softbook/manovich_softbook_11_20_2008.pdf>.

Matarasso 2010 = François Matarasso. Re-thinking Cultural Policy. In: CWE 2010, pp. 66-76.

Mechant 2007 = Peter Mechant. Culture 2.0: Social and Cultural Exploration through the Use of Folksonomies and Weak Cooperation. «Cultuur 2.0, Virtueel Platform», 2007, pp. 21-26, <https://blog.itu.dk/BK04-E2009/files/2009/09/culture20social1.pdf>.

Medak 2008 = Tomislav Medak. Transformations of cultural production, free culture and the future of the Internet. In: Uzelac, Cvjetičanin 2008, pp. 59-69.

Mercer 2011 = Colin Mercer. Culturelinks: cultural networks and cultural policy in the digital age. In: Networks: The Evolving Aspects of Culture in the 21st Century. Zagreb, 13-15 November 2009, «Culturelink Joint Publications Series No 15», Zagreb, 2011, pp. 31-44, <http://sites.google.

com/site/colinmercer52/home/publications>.

Mora-Soto et al. 2009 = Arturo Mora-Soto, Maria Isabel Sanchez-Segura, Fuensanta Medina-Dominguez, Antonio Amescua. Collaborative learning experiences using social networks. In: International Conference on Education

and New Learning Technologies (EDULEARN09). Proceedings, Barcelona, 7-8 July 2009, pp. 4260-4270.

Museums and the Web 2004 = Museums and the Web 2004 Proceedings, edited by David Bearman, Jennifer Trant. Toronto: Archives & Museum Informatics, 2006.

Natale, Ruggieri 2010 = Maria Teresa Natale, Nicola Ruggieri. Contenuti generati dagli utenti sul web. Le istituzioni culturali sono pronte? Paper slides presentation al convegno OPD 2.0, Salone dell’Arte e del Restauro di Firenze, 12 novembre 2010, <www.opificiodellepietredure.it/documenti/OPD2.0-presentazioneNataleRuggieri.pdf>.

Negroponte 1995 = Nicholas Negroponte. Being Digital. London: Alfred A. Knopf, 1995.

Oğuz, Kajberg 2010 = Esin Sultan Oğuz, Leif Kajberg. The Implications of Information Democracy and Digital Socialism for Public Libraries. In: Technological Convergence and Social Networks in Information Management. Second International Symposium on Information Management

in a Changing World, IMCW 2010, Ankara, September 2010. «Proceedings
URI: http://openarchive.icomos.org/id/eprint/1377

Actions (login required)

View Item View Item

Metadata

Downloads

Downloads per month over past year

View more statistics

© ICOMOS
http://www.international.icomos.org
openarchive(at)icomos.org